Salone del Mobile Shanghai 2018

22 November 2018

Salone del Mobile Shanghai 2018

Paolo Castelli S.p.A. initiated its business in China since June 2016, thanks to an agreement reached with Red Star Macallin with its international approach to strengthen the brand globally. In response, Paolo Castelli S.p.A. decided to present the Inspiration collection for the first time at the Salone del Mobile Milano Shanghai.

Our showroom is characterized by great and scenographic environment, a synthesis of careful research in the name of a distinctive and unique Italian trait. Shanghai is an ideal location to present our diverseified collection “Inspiration by Paolo Castelli”, products designed to be iconic for elegant and eclectic home.

Simultaneously, our new monobrand showroom also opens in Shanghai. The inauguration, which follows that of Beijing earlier, consolidates our growth strategy plan in focusing on international distribution, our showrooms in Shenzhen and Kunming will be followed this year and we aim to reach ten inaugurations by end 2018 with the commitement of our Chinese partner.

At Ogloria Global Furnishing Exhibition Center, the new showroom offers a life style made of furnichure reflecting the evolution of international elegance that recalls the epoch lines in the history of design wholy made in Italy. A new interior mood enriched with emotional and revolutionary light experience.

Living with Lemma and Elegance offer a harmonized proposals of contemporary elegance, in which we combine dark and light shades, along with homogeneous color tips, rhyming the pace of sophisticated clientele.

The protagonists of the living area leading the way to the dining area, a hall dominated by the large tables with Oval and Mars shape, characterized by curved lines and a strong graphic sign, precisely formed to create the perfect combination.