Greenkiss for Métaphores 2021

17 February 2021

Greenkiss for Métaphores 2021

The Vao and Coral sofas  from the GREENKISS line have been selected by Emilie Paralitici, creative director of Métaphores – a French brand belonging to the Hermès textile chain – for the launch of the new Éléments Terre collection.

Fleeting clouds, breeze or sustained winds, swaying plants and rocky landscapes, seismic jolts and glows: the inspirations for Métaphores 2021 are rooted in nature, in its multiplicity of manifestations, colors and textures.

The rhythmic, evanescent and fluid lines of the GK collection fully synthesize the constant tension towards the natural world and the inspiration to the primitive movements of nature of the Éléments Terre 2021 proposals.

The story of the Éléments Terre collection is conveyed by the sophisticated photographs by Gaelle Le Boulicaut and by a video made by Thomas Leroudier, Maxime Brochier and Valentin Lauféron, set in Villa Cavrois in Croix, in the French department of the North, a great modernist architecture built in 1932 by Robert Mallet-Stevens for Paul Cavrois, a textile industrialist from Roubaix.

Photos: Gaelle Le Boulicaut



Greenkiss for Métaphores