ADV Campaign 2023

Drawing elegance, sketching an idea. Paolo Castelli’s decorative art meets Natalia Resmini’s universe of watercolors and pastel hues for the new 2023 advertising campaign.

In this encounter between two different artistic languages, that of design and that of illustration, both united by a deep desire to shape visions of beauty, the communication proves to be subtle and exclusive, particularly appreciated by architectural professionals.

The decision to use watercolor is an invitation to embark on a journey within the brand’s philosophy, where the “savoir-faire” of yesteryear finds its highest expression in the creation of objects with a strongly distinctive and evocative image. The magic that transpires from each brushstroke enhances the lines of the furniture, creating a romantic atmosphere.

The colors, delicate but intense, and the blurred, almost transparent settings allow the furniture to generate delicate settings capable of arousing deep emotions. The use of illustration was the brainchild of Paolo Castelli, who, on the one hand, wanted to differentiate himself from the languages commonly used in the furniture industry and, on the other, sought an aesthetic that was closely linked to the company’s DNA.