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The Attico Selfridges & Co Corner

In 2021, The Attico, the brand founded by Gilda Ambrosio and Giorgia Tordini, opened a temporary shop on the second floor of Selfridges London.
The space, located in the Womenswear Designer Central Galleries, covers 39 square meters and hosted the spring-summer and fall-winter 2021 collections until the end of August.
Featuring a minimalist and glamorous design, the corner combines neutral colors, steel walls, and a contemporary aesthetic. At center stage, a maxi sofa with rounded lines serves as both seating and a display for accessories, while garments, including the famous feathered dresses, are displayed along the walls in a vibrant explosion of bright colors.
For this project, Paolo Castelli S.p.A. oversaw the creation of the free-standing and wall-mounted furnishings, all of which are strictly custom-made, as well as the wall coverings and light casings. The furnishings, dominated by light tones, are embellished with metallic details that create a refined contrast.. The maxi sofa, with its soft shapes, gives the space a cozy and sophisticated atmosphere, enhancing the brand identity.

Project sheet

SCOPE OF WORK

General contractor service for retail corner at Selfridge & CO, London.

TYPOLOGY

Corner

CUSTOMER

The Attic

DESIGNER

The Attic

YEAR

2021