Construction work, electrical and mechanical plant, fit out and furniture supply
Location: Milan, Italy
Design Concept: GAS Architettura
Project Supervision: Gruppo Argo, Archizero e Studio Giacalone
Execution: PAOLO CASTELLI S.p.A. Bologna
Year: 2015- 2016
Client: Telecom Italia S.p.A.
To renovate its new brand identity the Italian brand TIM - TELECOM ITALIA - leader in telecommunication and digital sector- chose Paolo Castelli company for the redesign of its stores. The new concept developed by GAS Architecture- is focused on the social and interactive brand experience within the stores. Paolo Castelli as general contractor made all construction work including flooring and ceiling in the evocative “ blades “, mechanical and electrical plans, the fit out of serial and custom furnishings. The tight deadlines have characterized the main challenge of this project, considering that each store was completed in about 3 weeks.